Includes bibliographical references and index.

Big shifts that will change volunteerism for the better / Tobi Johnson, MA, CVA (President, Tobi Johnson & Associates -- A history of change in volunteer engagement / Susan J. Ellis (President, Energize, Inc.) -- Debunking the myths of volunteer engagement / Sarah Jane Rehnborg, CVA, PhD -- Rethinking the status quo / Evan Hochberg (Chief Strategy Officer) and Mei Cobb (Volunteer Engagement Director, United Way Worldwide) -- Engaging millennial and younger volunteers / Aria Finger (Chief Operating Officer, DoSomething.org and President, TMI Agency) -- The great boomer volunteer revolution : boom or bust? / Beth Steinhorn (President, JFFixler Group) -- Keeping the volunteers you have / John L. Lipp (Associate VP, Volunteer Engagement, JDRF) -- Wholly engaged : integrating volunteer and donor programs / Kelly Moran (Associate VP of Community Development) and Taylor Mallia (Executive VP of Development, National MS Society) -- A new engagement model for the Internet era / Mark Surman (Executive Director, Mozilla Foundation) -- Meet your new board / Linda Davis (CEO, Center of Volunteer and Nonprofit Leadership) and David Styers (Manager of Program & Business Development, Presidio Institute) -- Volunteer engagement on the social web / Amy Sample Ward (CEO, NTEN: the Nonprofit Technology network) -- Microvolunteering for big impact / Mike Bright (founder, Help from Home) -- Virtual volunteering : are we finally ready to talk about direct service? / Jayne Cravens (consultant and researcher) -- Getting the most out of hackathons for social good / Scott Henderson (CEO and founder, Sandbox Communities) -- The power and unrealized promise of skilled volunteering / Meg Garlinghouse (Director) and Alison Dorsey (Manager, LinkedIn for Good) -- Partnering with workforce volunteer programs / Angela Parker and Chris Jarvis (co-founders, Realized Worth) -- Becoming powered by pro bono / Alethea Hannemann (Vice President of Product and National Programs, the Taproot Foundation) -- How to get the right pro bono expertise for the job / Deirdre White (CEO) and Amanda MacArthur (VP of Global Pro Bono & Engagement, PYXERA Golbal) -- Volunteering and the future of cause marketing / Joe Waters (author, founder of Selfish Giving.org) -- Measuring the volunteer program / Beth Kanter (author and master trainer) -- The new volunteer manager's toolkit / Jennifer R. Bennett, CVA (Senior Manager, Education & Training, VolunteerMatch) -- National service for the twenty-first century / Wendy Spencer (Chief Executive Officer, Corporation for National and Community Service) -- Service enterprises : strategic human capital engagement / Amy Smith (Chief Strategy Officer and President of Action Networks--Point of Light) and Sue Carter Kahl (President, SMCK Consulting) -- Leading big volunteer operations / Carla Campbell Lehn, CVA (Library Programs Consultant, California State Library) -- Taking charge of your professional development / Katherine H. Campbell, CVA (Executive Director of the Council for Certification in Volunteer Administration) -- Afterword / Robert Egger (founder and President of L.A. Kitchen and CForward).