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Mobile for good : a how-to fundraising guide for nonprofits  Cover Image Book Book

Mobile for good : a how-to fundraising guide for nonprofits / Heather Mansfield.


Outlines the process and best practices for creating and maintaining a mobile and social fundraising strategy. Includes specific advice for best practice in using Facebook, Twitter, Google +, LinkedIn, YouTube, Pinterest, Instagram and Tumblr for fundraising and awareness raising.

Record details

  • ISBN: 9780071825467 (alk. paper)
  • ISBN: 0071825460 (alk. paper)
  • Physical Description: ix, 244 p. ; 24 cm
  • Publisher: New York : McGraw-Hill Education, 2014.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references.
Formatted Contents Note:
Pt. 1: Create and implement a mobile and social fundraising strategy: Nonprofit technology and fundraising -- Get organized -- Websites -- Email communications -- Online fundraising -- Mobile fundraising -- Pt. 2: Create and maintain a mobile and social media content strategy: Multichannel communications and fundraising -- Content creation and integration -- Pt. 3: Using mobile and social networks to distribute content: Facebook -- Twitter -- Google+ -- Linkedin -- YouTube -- Pinterest, Instagram, and Tumblr -- Pt. 4: Mobile and social media campaigns for the advanced nonprofit: Real-time communications and fundraising -- New media managers.
Subject: Nonprofit organizations > Marketing.
Nonprofit organizations > Internet marketing.
Social marketing.

Available copies

  • 1 of 1 copy available at Decoda Literacy Library.


  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Holdable? Status Due Date
Decoda Literacy Library 658.15 M36 2014 (Text) 35410000041087 General Collection Volume hold Available -

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