Book
Mobile for good : a how-to fundraising guide for nonprofits / Heather Mansfield.
Outlines the process and best practices for creating and maintaining a mobile and social fundraising strategy. Includes specific advice for best practice in using Facebook, Twitter, Google +, LinkedIn, YouTube, Pinterest, Instagram and Tumblr for fundraising and awareness raising.
Record details
- ISBN: 9780071825467 (alk. paper)
- ISBN: 0071825460 (alk. paper)
- Physical Description: ix, 244 p. ; 24 cm
- Publisher: New York : McGraw-Hill Education, 2014.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references. |
| Formatted Contents Note: | Pt. 1: Create and implement a mobile and social fundraising strategy: Nonprofit technology and fundraising -- Get organized -- Websites -- Email communications -- Online fundraising -- Mobile fundraising -- Pt. 2: Create and maintain a mobile and social media content strategy: Multichannel communications and fundraising -- Content creation and integration -- Pt. 3: Using mobile and social networks to distribute content: Facebook -- Twitter -- Google+ -- Linkedin -- YouTube -- Pinterest, Instagram, and Tumblr -- Pt. 4: Mobile and social media campaigns for the advanced nonprofit: Real-time communications and fundraising -- New media managers. |
Search for related items by subject
| Subject: | Nonprofit organizations > Marketing. Nonprofit organizations > Internet marketing. Fundraising. Social marketing. |
Available copies
- 1 of 1 copy available at Decoda Literacy Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Decoda Literacy Library | 658.15 M36 2014 (Text) | 35410000041087 | General Collection | Volume hold | Available | - |
