Book
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
This book examines how to communicate messages effectively and explores the six traits that make ideas 'stick'.
Record details
- ISBN: 9781400064281
- ISBN: 1400064287
- Physical Description: 323 p. ; 22 cm.
- Publisher: New York : Random House, c2008.
Content descriptions
| General Note: | "Originally published in a slightly different form in 2007 by Random House." |
| Bibliography, etc. Note: | Includes bibliographical references (p. [291]-308) and index. |
| Formatted Contents Note: | What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- What sticks -- Sticky advice. |
Search for related items by subject
| Subject: | Social psychology. Contagion (Social psychology) Context effects (Psychology) |
Available copies
- 0 of 1 copy available at Decoda Literacy Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Decoda Literacy Library | 302.13 H43 2008 (Text) | 5863 | General Collection | Volume hold | In transit | - |
