Includes bibliographical references.

About health literacy -- Assessment tools for health literacy-- Assessment tools for readability -- Business side of health literacy -- Community connections -- Confirm understanding : Teach-back & feedback -- Continuum of care -- Decisions about treatment, end-of-life choices, or whether to participate in clinical trials -- Document design -- Ethics of simplicity -- Forms and other reading-to-do documents -- General public : Traditional media -- General public : Public health concerns -- Health equity in the context of health literacy -- Humor and healing -- Interpreters and translators -- Jargon, acronyms, and other troublesome words -- Know your audience : Children and youth -- Know your audience : Culture and language -- Know your audience: Emotions, cognition, and behavioral health -- Know your audience : Hearing loss -- Know your audience : Literacy -- Know your audience : Older adults -- Know your audience : Vision problems -- Learning and teaching -- Listening and speaking -- Metaphors, similes, and analogies -- Numeracy : Numbers and data -- Organizations : Health literacy across programs, companies, communities, and countries -- Patient and family perspective -- Plain language -- Question-asking -- Regulatory and legal language -- Stories -- Technology : e-health -- Technology : Online teaching and video games -- Technology: Social media and podcasts -- Universal design -- Visuals -- Writing for the web -- X-tras -- You : Compassion, empathy and humanity -- Zest and pizzazz.