Includes bibliographical references (pages 193-197) and index.

Machine generated contents note: pt. I WHY STORIES WORK -- 1. Why Tell Stories -- Communication Suffocation -- Leading Through Narrative -- Watch A Story Being Told -- How Storytelling Began -- 2. Neuroscience of Narrative -- Story Worth Watching -- Stories Arouse Cooperative Instincts -- $$$ The Million-Dollar Story -- Desired-State Stories -- pt. II FIND, DESIGN, AND DELIVER YOUR STORY -- 3. Finding Personal Stories -- Story Categories -- Locating Personal Story Material -- Stories About Your Organization -- Finding Your Personal Stories -- 4. Other Story Sources -- Six Story Sources -- Biographies -- Films and Television -- Histories -- Literature -- Stories Unique to a Particular Culture -- Two Stories Worth Watching -- Metaphor Stories -- 5. Why Are Metaphors Important? -- How Metaphors Are Processed -- Right Hemisphere Engagement -- Four Uses of Metaphor -- Teach Concepts -- Generate Ideas -- Empower -- Go Beyond Logic -- Subtexts of Metaphor -- 6. Desirable Story Features -- Engaging Openings -- Have a Beginning, Middle, and End -- Use Present Tense -- Use Sensory Images -- Include Tensions -- Embed Conflict -- Create Voices -- Use Memorable Closings -- Seven Steps to Preparing a New Story -- 7. Delivering Your Story -- Animation -- Stand Like You Are Credible -- Centering -- Vocal Variety -- Intentional Movement -- Story Worth Watching -- Use Questions to Invite the Audience In -- pt. III CHANGING BEHAVIORS WITH STORY -- 8. Promote Change: Story Structure and Examples -- Desired State -- Resistance -- Applying the Desired-State Map: Three Examples -- 1. Shouting at a Parent -- 2. Bear in the Cage -- 3. Strong, Yet Delicate Rose -- Presume Positive Intentions -- 9. Meet Groups Where They Are -- Pacing -- Indirect Suggestions -- What Listeners Experience -- 10. Design for the Intuitive Mind -- Invoking Receptivity -- Beyond Waking Awareness -- Story Elements for Subliminal Processes -- Pacing -- Misdirection -- Artfully Vague Language -- Tensions -- Indirect Suggestions -- 11. How Two Stories Changed Behaviors -- General Components of a Well-Formed Story -- Factual Specificity -- Presentation Congruity -- Audience Appropriateness -- Elicits Empathy -- Contains Submerged Moral or Point of View -- Creates Internal Representations -- Bypasses Protective Filters -- Parallels the Audience's Situation -- Lingers on Point of Irresolution -- Marks Embedded Commands -- Offers Resolutions -- 12. In Conclusion -- Story Catalog -- Organizing the Stories -- Shifting Perceptions -- Inviting Learning -- Inspiring Action -- Seeking Desired States -- Guide to Story Locations -- APPENDIX -- Worksheet 1 Metaphor Subtexts -- Worksheet 2 Anatomy of Desired-State Stories -- Worksheet 2a Evoking Internal Representations -- Worksheet 2b Examples of 10 of 11 Conditions for Well-Formed Stories -- Worksheet 2c Constructing Desired Story Elements -- Worksheet 3 Constructing a Desired-State Story -- Poetry Referenced in the Preface -- Storytelling Study Companion.