Book
How to write fundraising materials that raise more money : the art, the science, the secrets
Record details
- ISBN: 9781889102313 (pbk. : alk. paper)
- ISBN: 1889102318 (pbk. : alk. paper)
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Physical Description:
print
187 p. : ill. ; 22 cm. - Publisher: Medfield, MA : Emerson & Church, c2007.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 181-183) and index. |
| Formatted Contents Note: | Why communicate? To spur action -- Setting your expectations : be pessimistic -- The almighty predisposed -- Making it interesting (mandatory) -- Secret to response : the offer is king -- Why your fundraising communications fail to get the results you want -- Writing your strategy -- On the delicate subject of committee & board approvals -- What is branding, really? -- Warning : you are an intrusion, too -- What interests donors -- Being donor-centric -- Communicating on all four wavelengths -- What the amiable side responds to -- Anecdotes bring your successes vividly to life -- What the expressive side responds to -- News story ideas : a checklist -- Sorting wheat from chaff -- What the skeptical side responds to -- Honesty and information : reassuring the skeptic -- What the bottom-line side responds to -- The emotional imperative -- Emotional triggers -- Choosing your emotional twin set -- Answering the most important question : why your organization matters -- Aren't sure why you matter? Here's a tip -- AIDA : formula for an elevator speech -- Making your case, step one : collect information -- Making your case, step two : answering the donor's three big questions -- Making your case, step three : telling your story -- The smallest case there is : your tagline -- Headlines : the critical importance of -- Making a weak headline strong -- Finding the angle -- Write for browsers -- How to keep them reading -- Do the "you" -- The dangerous "and" -- Will you ever be a good writer?. |
Search for related items by subject
| Subject: | Fund raising Business writing Fundraising |
Available copies
- 2 of 2 copies available at Decoda Literacy Library.
Holds
- 0 current holds with 2 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Holdable? | Status | Due Date |
|---|---|---|---|---|---|---|
| Decoda Literacy Library | 658.15224 A34 2007 (Text) | 35410000001388 | General Collection | Volume hold | Available | - |
| Decoda Literacy Library | 658.15224 A34 2007 (Text) | 35410000040865 | General Collection | Available | - |
