Type & layout : are you communicating or just making pretty shapes?

Wheildon, Colin 1936- (Author). Heard, Geoffrey. (Added Author).

Summary: Based on research, this book looks at how to use type, colour and layout to enhance printed communication.

Record details

ISBN: 1875750223
ISBN: 9781875750221
Physical Description: 174 p. : ill. ; 25 cm.
Edition: Rev. ed.
Publisher: Mentone, Vic., Australia : The Worsley Press, 2005.

Content descriptions

Formatted Contents Note:

Foreword -- Chapter 1: Introduction -- Chapter 2: Why this study matters -- Chapter 3: Beautiful square wheels -- Chapter 4: Oops! Gravity works! -- Chapter 5: Body type -- Chapter 6: Headline type -- Chapter 7: Black versus color -- Chapter 8: Design bits -- Chapter 9: Read this flyer! -- Chapter 10: Conclusions -- Chapter 11: Applying the rules -- Appendix 1: The research -- Appendix 2:Color, reading, eyes -- Appendix 3: Non-fluent readers -- Appendix 4: Typographical terms -- Glossary -- References -- Index.